Franchisee
History and Philosophy of the Franchisor
Marina was conceptualized in the United Arab Emirates in 1998 after extensive research revealed a niche within the home furnishing market. The results showed that the myriad of mass-produced furniture was failing to meet the needs of customers valuing individuality and creativity. Marina was created to meet those needs and since 1999 has been inspiring customers with its harmonious blend of distinct designs.
The concept of ours provides a stylish living in totality giving a blend of antique, rustic and contemporary that makes Marina unique and famous for. Perfect fusion of rustic wood and other furnishings is complemented with the addition of exotic leather sofas beds specially designed for MARINA.
MARINA also specializes in creating very radical pieces of furniture by taking thing out of there natural context and transforming them into something that’s totally unseen before. For Example the ox-cart is beautifully converted into book rack or a door is converted into coffee table
Services of the Franchisor Organization
A discussion that briefly describes the services provided by the franchisor (e.g., training, advertising, operations consulting, enhanced purchasing power, etc.), as indicated in the franchise agreement
- Marina will help the franchisee site selection.
- On site and off site training in different Phase.
- Advertising.
- Business Guideline for running a high end outlet.
- With quality staff if needed.
Responsibilities of the Franchisee
A list of the responsibilities a franchisee must meet
- Entrepreneurial, Motivated, Committed, Honest.
- Should have retail background preferably with furniture retail exposure.
- Preferably they have had experience in our particular type of business in past.
- They may be required to participate in the day- to-day operation as Director.
Business Concept
The following set of general questions will allow us to better understand your current business concept, background, objectives, goals and environment.
1. Please explain your business concept background and its uniqueness.
Marina was conceptualized in the United Arab Emirates in 1998 after extensive research revealed a niche within the home furnishing market. The results showed that the myriad of mass-produced furniture was failing to meet the needs of customers valuing individuality and creativity. Marina was created to meet those needs and since 1999 has been inspiring customers with its harmonious blend of distinct designs.
The concept of ours provides a stylish living in totality giving a blend of antique, rustic and contemporary that makes Marina unique and famous for. Perfect fusion of rustic wood and other furnishings is complemented with the addition of exotic leather sofas beds specially designed for MARINA.
MARINA also specializes in creating very radical pieces of furniture by taking thing out of there natural context and transforming them into something that’s totally unseen before. For Example the ox-cart is beautifully converted into book rack or a door is converted into coffee table
2. What are the general objectives and goals of your business concept?
MARINA Retail network provides one-stop shop for a vast array of rustic and exotic furniture, interior decoration and home furnishing and takes pride in handmade, environmentally friendly and long lasting quality products.
Over a period of time, Marina has spread its horizon to Bahrain, Saudi Arabia & Oman. Further expansion set for Europe, USA, Canada and other Gulf region through our own retail outlets and franchisee system will help us to grow at the rate of 50% per annum for next five years.